July 2026 Market Update | Latest local house price trends
7th August 2026- Blog
- Market Updates
July 2026 Property Market Update: What's Really Happening with Prices in Cheltenham
This market update is brought to you by our Cheltenham Branch Director, Oliver Davis. With nearly 15 years of experience in the property industry, Oliver has an unrivalled knowledge of the Cheltenham property market.
His office has received numerous industry awards, including the ESTAS' most prestigious Customer Service award - Best Estate Agent Office in the UK - which it has won for the past two consecutive years.
July Market Insight
By Oliver Davis
Cheltenham Branch Director
"The Cheltenham property market is currently performing well, particularly for freehold properties priced up to £600,000.
An increase in ex-rental properties coming to the market has created a surplus of more affordable flats, while activity at the upper end of the market has slowed. This has lowered average property prices, although house prices have remained relatively stable.
To maximize sale value, it is essential to present properties in the best possible light and redecoration or enhancements are strongly recommended.
Properties located in the villages and suburbs surrounding the town centre are experiencing a robust sales performance, with offers typically being made within the first four weeks of marketing. In contrast, the town centre itself is facing challenges in securing offers within the same timeframe.
The demand is particularly strong for well-maintained family homes, with proximity to road networks, train stations and schools being significant factors influencing buyer decisions.
The Cheltenham market demonstrates a consistent stability, with properties achieving a 70% success rate in sales shortly after being listed.
It is anticipated that these favourable conditions will persist through 2026; however, many buyers are likely to seek to capitalize on the pleasant summer weather, extended daylight hours and the desire to settle into their new homes by the end of the year."
House Prices Around Your Area
Stroud saw an increase in the average price of the properties sold from January to July 2026, compared to the previous year, with the other areas either staying static or showing a minor change.
Year-to-date, average property prices across Gloucester remain in line with last year, showing a stable market. However, activity has increased in certain areas, with Rightmove reporting a 3% rise in the number of properties coming to market in Tuffley.
Buyer demand has been stronger in Longlevens, where property sales have increased by 2% compared to last year. Meanwhile, our Churchdown branch has successfully sold 1 in every 5 properties on the market within its area, while Quedgeley has achieved an impressive market share, selling almost 40% of properties in the area so far in 2026.
We've seen the top end of the market slow down in Cheltenham, accounting for the overall decrease in the average property prices. However, this slight decrease creates more opportunities for buyers looking to upsize or join the property market.
While our branch has instructed the same number of properties as this time last year, the area has actually listed 2% fewer properties. In contrast, the number of sales agreed has increased, causing upward pressure on average property prices.
Since January, average property prices have adjusted slightly as more homes have come to market and sales agreed across the city have eased by 1%. This has created a more balanced market, giving buyers greater choice and more time to make informed decisions.
The average house prices above relate to the areas covered by The Property Centre only, comparing January to July 2026 against the same period in 2025 (data source Rightmove).
Situated on the southern edge of Cheltenham, Up Hatherley is a popular residential area that combines a peaceful, village-like feel with excellent access to the town centre and surrounding countryside.
Up Hatherley offers a wide range of local amenities, including supermarkets, convenience stores, cafés and leisure facilities, and the area is particularly well served by highly regarded schools, including two primary schools within the parish, while Bournside School and Dean Close are also close by.
These excellent educational opportunities, together with the area's convenient location and strong community feel, make Up Hatherley an attractive place to live for families, professionals and retirees alike.
Up Hatherley is also close to a number of parks and green spaces, providing plenty of opportunities for walking, cycling and outdoor recreation. Cheltenham's vibrant town centre, renowned for its Regency architecture, festivals, shopping and dining, is just a short distance away.
With excellent transport links via the M5 and A40, regular rail services from Cheltenham Spa to major cities, and convenient access to Gloucester, Bristol and Birmingham, Up Hatherley continues to be a highly desirable location for those seeking a well-connected community with a welcoming neighbourhood feel.
See the latest properties added to the market in Cheltenham
Thinking Of Moving?
Whether you're considering selling, letting, buying or renting, understanding current market conditions is the first step towards making informed decisions.
If you'd like to find out what your property could be worth in today's market, contact your local The Property Centre branch for a free, no-obligation valuation from one of our property experts.